ISLAMABAD (WEB DESK) The reading culture in Pakistan has always been a bit lacking, but in recent years, it’s worth noting how technology is changing the way we engage with literature. The trend #BookTok has brought together a community of readers and creators who share their love of books inRead More →

With support of MoITT, TikTok and Zindagi Trust launch second phase of digital safety campaign ISLAMABAD ( WEb News ) TikTok and Zindagi Trust have announced an extension of their collaboration aimed at driving digital safety awareness with the support of the Ministry of Information Technology and Telecommunications. This renewedRead More →

Platform celebrates International Literacy Day with campaign to connect book lovers from Pakistan to the #BookTok community across the world LAHORE ( Web News ) To celebrate International Literacy Day, TikTok has launched its #BookTok campaign in Pakistan to reignite the love of reading and encourage its Pakistani users toRead More →

TikTok rolls out new features for more enhanced, safer user experience New features are aimed at providing viewers with more ways to discover new content and customize their viewing experience To improve the user experience, TikTok introduced four new features to curate For You feeds according to users’ needs. TikTokRead More →

TikTok removes nearly 12.5 million videos from Pakistan in Q1 2022 for Community Guidelines violations With 12,490,309 videos removed, Pakistan ranked second in the world for the largest volume of videos taken down for Community Guidelines violations between January – March 2022. According to the latest Community Guidelines Enforcement Report;Read More →

Making education viral: TikTok, Edkasa and LUMS partner to make Pakistan #ExamReady LAHORE ( Web News ) TikTok has partnered with Edkasa and LUMS to launch a digital learning programme to facilitate online education and distance learning for high school students. Driven by TikTok, the programme #ExamReady will promote digitalRead More →

TikTok wraps up successful Ramadan campaign with close to 2.5 billion views KARACHI ( Web News ) Popular short video-sharing platform TikTok recently concluded its Ramadan campaign in Pakistan titled ‘#StitchKindness’ that encapsulated the spirit of the holy month and imparted the message of kindness and sharing among users. TheRead More →

TikTok announced as sponsor for Pakistan-Australia ODI Series, T20 LAHORE ( Web News ) Pakistan Cricket Board (PCB) announced TikTok, the leading destination for short-form videos, as a sponsor for the ODI series and one-off Twenty20I being played as part of the historic tour of Australia to Pakistan. TikTok willRead More →

TikTok named title sponsor of Pakistan-Australia Test series; affordable tickets available online from Friday LAHORE ( Web News ) The Pakistan Cricket Board today announced that TikTok, the leading destination for short form videos, will be the title sponsor of the historic Test series between Pakistan and Australia, which commencesRead More →

How TikTok Helped Fuel The Best-Selling Year For Print Book WASHINGTON ( Web News ) Readers purchased 825 million copies of print books in the U.S. in 2021—the best-selling year for print books, NPD Bookscan says, since it began tracking data in 2004—and analysts believe young people posting about booksRead More →