For the first time in Pakistan, Easypaisa is set to launch a free life insurance plan to its subscribers. The innovative service will be launched in collaboration with Adamjee Life Assurance Co Ltd., which is considered one of the most prompt and efficient settlers of claims, with state-of-the-art policy issuance and claim settlement systems, says a press release.
To formalise the partnership, a contract signing ceremony was held at a local hotel in Karachi. It was attended by senior officials of Tameer Bank and Adamjee Life Assurance.
Roar Bjaerum, VP Financial Services Telenor Pakistan, in a message on the occasion said: “Research has shown that if people are able to save or hold an insurance then they are better equipped to handle certain events in their lives which require immediate funds. Our insurance product is one way of achieving Easypaisa’s vision of financial inclusion for everyone. The insurance cover will help provide some financial security to the family of the insured in case of any unforeseen event, thus reducing the risk of them falling on hard times.”