LAHORE (HAFEEZ REPORT )
Huawei Pakistan has once again prepared to come up with an exciting and entertaining campaign, known as Huawei Live; a star-studded platform where youngsters come in the limelight by showing their hidden talent.
Smartly integrating an activation with a competition, Huawei is setting up an activation which is both attractive and interactive. A creatively designed Float is all set to welcome participants and onlookers. On its journey, the float will make stops at all well-known educational institutes and famous markets to provide an easy access for those who want to be a part of this activity.
In addition to the Float, Huawei has devised an app, called as Huawei Live, which will be used to record songs of the participants as well as for providing coverage of the campaign to the audience.
The campaign gets even more exciting with leading singers of the Pakistani music industry, the hearthrobs; Amanat Ali, Ali Sethi and Nabeel Shaukat, who will act as jury members.
Putting light on the famous singers, it is a must mention that Amanat Ali is one of Pakistan’s leading vocalist, actor and a songwriter who got his fame from his outstanding performance in “Sa Re Ga Ma Pa” and also does background numbers the Pakistani film industry. Nabeel Shaukat has a marvelous reputation as a singer where he emerged as the winner of a musical contest “Sur kshetra”. Recently, “Bulleya” by Nabeel Shaukat has also fascinated the audience and accumulated much accolade. Ali Sethi is a famous name of the music industry. A musically talented artist has made his name with his fine singing skills. He has sung background scores for “The Reluctant Fundamentalist”, “Manto”.
The campaign participants will record their songs by using Huawei Live application. Shortlisted songs will be uploaded on Huawei Live application for voting and for the likes of the audience. Consequently, initially shortlisted contestants will enter the final auditions out of which 3 finalists will be chosen for the next stage by the judges. Keeping it interactive in every way, the very best part is for those who are unble to appear at the float; they can also be a part of the campaign by recording their auditions using Huawei live application.
At the end of this campaign, there will be a concert where the final winner of the contest will be selected through the votes of the audience and the jury decision.
The talented winner of the musical contest will have great singing opportunities to avail in the future besides being a superstar of the Huawei Live contest. The winner will also get a chance to sing along the judges in a concert.