How Easy Paisa is changing the online shopping in Pakistan

KARACHI (AYESHA KHALIL)

Online shopping in Pakistan is making its presence felt, although it is still a new concept in Pakistan, as the majority still prefers to shop by going to markets and malls, stopping by every shop to satisfy the desire of shopping. Nevertheless, online shopping plays an integral role in many people’s life especially younger lot.

Admit it or not, our lives are very much dependent upon the internet. There are numerous advantages and benefits attached to it. With a vast variety of products as light as the needle to heavy as a generator, we prefer online shopping. The products that are high in demand include laptops, mobiles, clothes, and accessories.  While online shopping may sound very exciting, there are few cons to it too. Trusted mode of payment is something you should search for to avoid any unpleasant experience.

Easy Paisa as Payment Mode

‘Easy Paisa’ is a money transfer service launched by Telenor. It’s a service through which anyone who holds a National Identity Card can transfer money across the country. This mode of payment is pretty quick and easy and is widely used by those who buy and sell online.  There are two ways by Telenor easy paisa through which a customer can transfer funds, either by creating easy paisa mobile account or by visiting any easy paisa outlet.

Pros and Cons of Easy Paisa as an online payment mode

Nothing is perfect in this world; everything has its pros and cons. Let’s highlight the pros of easy paisa first.

Pros:

  • First local online payment solution can get your online revenues directly into your account.
  • Completely automated
  • Secure for buyers, sellers and merchants
  • No service charges or transaction fee for buyers
  • Low transaction charges for merchants. (2-3%)
  • Merchants can get the funds immediately.
  • Huge reception due to millions of easy paisa active mobile accounts and over thousands of easy paisa outlets where payments can be made.

Cons:

  • Easy Paisa does not accept payments through debit and credit cards.
  • You cannot sell things to anyone abroad.

Future of Online Business in Pakistan

With a pleasantly exceptional growth of online retailers in the past two to three years, we can safely assume that there’s no looking back for them.  With millions of internet users in Pakistan who value their time and energy, rely on online shopping because of the convenience and affordability it offers. A large number of online shopping websites are now available which offer modest prices and loads of products to consumers.  For example, Yayvo, Jambo.pk, and payless.pk are few online shopping websites in Pakistan with easy paisa as their mode of payment. Moreover, online shopping websites frequently offer deals, rebates, discounts on online only deals and discount vouchers, making it more pocket-friendly and exciting. Easy paisa also offers attractive discounts to some selected online shopping retailers if you shop with an easy pay account.

Conclusion

All in all, online shopping trend in Pakistan is picking up pace remarkably. Living in a fast-paced world, where time is everything, one should take advantage of online shopping.  It saves a lot of time. Distance is no more an excuse for not sending gifts on special occasions like birthdays, anniversaries and so forth. You don’t have to drive anywhere when your desired product is just a click away. With reasons like convenience, easy on pocket, variety of products available under roof, no crowd and delivery straight to your doorstep within 24-48 hours, one can easily figure out why online shopping is the smartest way for any person to shop.

 

About the Author:

Ayesha is a Junior Internet Marketer at SEtalks. SEtalks.com is a full service digital marketing agency that offers SEO and digital marketing solutions to brands within Pakistan and abroad.