Samsung’s global partnership with MARVEL to launch “Avengers– Age of Ultron”

ISLAMABAD ( BMZ REPORT )

Samsung Electronics  has collaborated with MARVEL to  treat the fans, customers and prominent media personalities, with a thrilling premiere of the latest action packed movie with multiple  super-heroes – “Avengers: Age of Ultron”.
Samsung Electronics and Marvel Entertainment, who had previously announced a global partnership for co-promotions, have now created a multi-media, creative campaign that
spanned across film, digital media and exciting product merchandise. Marvel and Samsung have successfully integrated their brands in a unique and creative way to bring their collective audiences together and showcase the best from both brands.

A host of concept devices and Samsung’s off-the-shelf products were featured  throughout the film.
 The Head of Mobile Business, Samsung Pakistan &  Afghanistan – Mr. Farid Ullah Jan said:, “Partnering with Marvel gives us  the opportunity to bring our industry-leading mobile display technology to  life. Through visual storytelling made possible by Marvel’s outstanding  entertainment universe.”

The star-studded event was attended by a large number of celebrities, socialites, bloggers and media personnel to experience the convergence of technology and creativity. The crowd was thrilled to watch this presentation and cheerfully appreciated this fantastic opportunity to be a part of the action, as their favorite heroes fight to save the world.

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