This rise in customers has been preceded by an extensive 3G rollout campaign, as a result of which the number of 3G cities covered by Zong has increased to 40. Newly added 3G cities include Wazirabad, Jhelum, Kamra, Nathia Gali, Mianwali, Sheikhupura, Jacobabad, Larkana and Pishin. It is pivotal to note that all these 40 cities enjoy carpet coverage for 3G.
Furthermore, Zong is the only operator to have a technology neutral portfolio, offering customers the same data bundles for 2G, 3G and 4G, which can be activated through a unified short code *6464#. It is also the only operator to provide carpet coverage along the whole of Motorway (M1, M2 and M3), and has recently signed an agreement with Daewoo Express Pakistan Bus Service to provide free 3G on all Daewoo busses on the aforementioned motorway routes. Zong’s total number of 4G customers has also increased to 31,500, marking another achievement for the operator.
In this regard Zhang Peng, Director Marketing Zong noted that “This achievement is an indication of our strength as Pakistan’s only 3G & 4G operator, and affirms how Zong is successfully reaching out to more and more customers every day.” He further noted that Zong plans on widespread extension of its 3G & 4G services in the current year, with expected service provision of 3G to reach a total of more than 100 cities as well as the whole of Motorway and GT Road and the expected provision of 4G to reach 50 cities by the end of 2015.