Mobilink celebrated ‘Pinktober’ as a means to support Pink


Mobilink celebrated ‘Pinktober’ as a means to support Pink

Ribbon’s campaign to increase awareness about Breast Cancer. The iconic Pakistan Monument

in Shakarparian, Islamabad was turned pink in support of Breast Cancer Awareness. Across the

globe, the month of October is celebrated as ‘Pinktober’ by turning famous monuments such as the

Pyramids (Egypt) and the Merlion (Signapore) pink.

Omar Manzur, Head of Corporate Communication Mobilink commenting on the initiative said,

“Mobilink has been a vehement supporter of Pink Ribbon for the past 5 years and as a socially

responsible organization we firmly believe that awareness is the first step towards a healthy society.

Our partnership with Pink Ribbon is reflective of our commitment to raise awareness regarding

the most pervasive forms of cancer and hope that this drive helps curb breast cancer probability in


Mobilink is the only cellular organization to support the cause in collaboration with Pink Ribbon.

Mobilink has been carrying out a fund raising drive via SMS broadcast for the past 5 years. The SMS

channel also continues to serve to spread awareness and educate customers with early diagnostics

and treatment of breast cancer. This drive also includes advertising billboards and other collateral

at prominent sites across Pakistan. Mobilink also helps increase awareness through flyers and

information material about breast cancer at its Business Centers across the country. Mobilink users

can donate Rs. 20 to the Mobilink Breast Cancer Awareness Fund by sending a blank SMS to 8099.

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