Worldwide PC shipments fall 6.9% to 82.6 mln units in Q4

 

ISLAMABAD ( MEDIA )

Worldwide PC shipments reached 82.6 million units in the fourth quarter, down 6.9 percent from the year before and the seventh consecuritve quarter of lower shipments, according to preliminary results by Gartner. Gartner said markets such as the US have bottomed out as the adjustment to the installed base slows. Still, strong growth in tablets continued to negatively impact PC growth in emerging markets. In these markets, Gartner said that the first connected device for consumers is most likely a smartphone, and the first computing device a tablet. For the year, PC shipments fell 10 percent from the year before to 315.9 million units, the worst decline in PC market history, equal to shipment levels in 2009.

Lenovo took over the top spot in the global PC market, accounting for 16.9 percent of the market. HP moved into the second spot after experiencing a shipment decline of 9.3 percent. Lenovo also led the PC market in Q4, accounting for 18.1 percent of global PC shipments. Lenovo showed strong growth in all regions, except Asia/Pacific, where China continued to be a problematic country for the company. HP accounted for 16.4 percent, experiencing a shipments decline of 7.2 percent. US and Latin America were two regions where HP could not increase its shipments.

Dell came in third with 11.8 percent after redefining its strategic focus also on consumer PCS, particularly in emerging markets. Acer came next with 7.8 percent, followed by Asus with 6.5 percent. Both Acer and Asus focus more on tablets. Acer has established a strong position in the Chromebook market, while Asus has built a solid reputation as a tablet vendor. PCs are still strategic products for both companies, but share gain is not the top priority for them.

In the US, PC shipments totaled 15.8 million units, a 7.5 percent decline from the year earlier. Despite a 10.3 percent decline in shipments, HP continued to be the number one vendor in the US, accounting for 26.5 percent of shipments, followed by Dell (2.8%), Apple (13.7%), Lenovo (9.7%) and Toshiba (7.2%). Tablets took most of the attention of holiday shoppers in the US, but Gartner still feels the PC market has bottomed out. The researcher noted that lowering the price point of thin and light products started encouraging PC replacement and potentially some PC growth this year.

PC shipments in EMEA totaled 25.8 million units, with the decline slowing to 6.7 percent year-on-year. All areas of the region -Western Europe, Eastern Europe and the Middle East and Africa- showed a shipment decline. Shipments in Eastern Europe were driven by the professional segment, as companies had to finalise IT spending for the year. Consumers replaced PCs only on a needed basis. Tablets, especially Android-based, were a popular holiday present and average selling prices (ASPs) for them continued to decline.

PC shipments in Asia/Pacific fell 9.8 percent to 26.5 million units, with consumers opting to spend on smartphones. Some continued to delay their purchases of a PC as their requirements, such as entertainment and information access, can be addressed by other devices, such as tablets.

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