Mobilink has launched a customer centric educational campaign tilted ‘Tour de Shughalpur’’. This innovative and engaging activation aims at creating awareness about the opportunities possible with mobile internet usage in Pakistan.
The campaign is in line with Mobilink’s vision to bring the latest technology and services to customers utilizing its network across Pakistan. An innovative awareness activity was organized at the Lahore Press Club as a means of engaging media personnel to disseminate awareness amongst the masses. The activation included a flight simulation for ‘passengers’ who could enjoy the world of mobile internet during their ‘Tour de Shughalpur’.
Moied Javed, Director Marketing Mobilink highlighted, ‘As the market leader, Mobilink believes in taking responsibility for creating awareness about the opportunities available to our customers using the latest innovation and services possible on Pakistan’s fastest and most widespread mobile internet network. The campaign is specially aimed at educating the students’ community about the benefits of mobile internet.’
The ‘Tour de Shughalpur’ activation in strategic partnership with Huawei is spread over 45 days. The activity will be conducted across thirteen (13) cities of Pakistan, visiting 150 schools, colleges and universities and numerous market places. The activation will spread awareness about mobile internet usage through contests using the Mobilink internet network to access Mobimusic, Facebook, Wikipedia Zero, Twitter, etc.