The Dell Experience Store joint collaboration between Dell and Intel Pakistan


Dell has opened its first official display center in Pakistan which the company is calling as ‘Experience Store’ where customer are able to have a hands-on experience with Dell related products including Laptops, Desktop PCs, Servers and accessories. Since this Experience Center is a result of joint collaboration between Dell and Intel Pakistan, therefore, a walk-in customer will also find on display the Intel related products such as latest processors and much needed information from a highly trained staff that will guide a customer about his/her specific needs.

The Dell Experience Store was inaugurated on the Jail Road Lahore followed by a brief event that was attended by Dell Pakistan’s Country Manager- Shahzad Aslam Khan, Intel Pakistan Country Manager-Naveed Siraj, General Manager Dell South Asia Developing Markets – Harjeet Rekhi as well as local business partners and loyal customers.

“Today, we are changing the way customers buy their technology products. The new store offers a range of products and solutions that can meet each customer’s unique requirements, said Shahzad Aslam Khan.

Naveed Siraj said, “We are glad to see a store in Pakistan that offers customer the right advice and choice when buying a new PC. The new store provides easy access to advanced technologies, while strengthening overall customer confidence when purchasing a new computer”.

Apart from Apple’s store that was opened few years back in Lahore in association with iRaffles, this is first of its kind store for the customers from a major PC manufacturer. It is merit mentioning here that Dell International must have revised its plan to focus the Pakistani market again which was earlier a less preferred market for the management owing to weak economic conditions as well as uncertain political and law & order situation.

The experience store is the first major channel in building direct contact with our customers, while strengthening our brand among a wider consumer base in Pakistan”, said Harjeet Rekhi.

Although, company’s own display centers are quite common to find in other countries but this trend has just been started to excel in Pakistan after we have experienced couple of concept shops getting opened by Samsung and other manufacturers in various cities in order to facilitate customers who otherwise are not dealt properly by retail shop owners where only concern is to sell the product.

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