LAHORE (HAFEEZ REPORT )
Samsung Pakistan is a global technology leader. Its powerful Hand-held devices and other award-winning innovations enjoy tremendous popularity, fulfilling the needs of diverse consumer segments in Pakistan too. Samsung has already established an extensive distribution network all over Pakistan. In pursuit of further expanding the dealer network, Samsung has recently added ‘Airlink Communication’ as a new distribution partner for Hand-held Devices (Mobile phones) in Pakistan. This resourceful collaboration will further enhance the consumers’ retail experience and ease product availability, as Airlink has been appointed due to its world-class service standards, vast network of outlets and 45 years of professional experience, with specialization in distribution of advanced telecom devices and Mobile phones.
A press-conference was held in Lahore, to officially announce this valuable new partnership, while Samsung’s top officials also appreciated the robust performance of Samsungs existing distributors – Muller & Phipps Pvt. Ltd. and GreenTECH, who are successfully marketing the wide range of Samsung devices and products all over Pakistan. As Samsung is at the forefront of nurturing growth of the hand-sets market in Pakistan, it has meticulously selected Airlink – which is established as the leading service provider with strong international presence.
Speaking on the occasion, the President of Samsung Pakistan – Mr. J. H. Lee stated that: “The appointment of Airlink as a distribution partner is a major milestone for further enhancing our distribution capabilities and outreach. As Samsung continues to inspire and empower the consumers with innovative technologies and revolutionary devices, we are consistently expanding our network and enriching the retail-experience for the consumers.
Airlink’s vast experience in marketing telecom devices will also play a critical role in further elevating the brand-image and consumer-perception of the Samsung ‘Galaxy’ range of premium smartphones, which are already the most preferred smart phone devices in the Pakistan market.
The President of Samsung Electronics Pakistan (SEPAK) – Mr. J. H. Lee was the Chief Guest at this media event, held at the ‘Royal Palm Country Club” in Lahore. It was attended by the senior management of Samsung Pakistan, officials of Samsung’s distribution partners, along with many prominent personalities and dozens of media personnel, news publications and TV channels.